Design elements Design elements are the basic units of any visual design which form its structure and convey visual messages. defined the elements of design as Line, Direction, Shape, Size, Texture, Value, and Color (in that order), concluding that “these elements are the materials from which all designs are built.” Color Colors play a large …

Color Principles Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color-motivated behavior. Color usually exerts its influence automatically. Color meaning and effect has to do with context as well. …